Startled Fact:
I was bowled over by the US media coverage, while watching the Vancouver winter olympics. The TV channel broadcasting the olympics was constantly boasting its US athletes along with the show. Whether the player was a star or not, didn't matter. The channel was obsessed with each and every US athlete who was competing. Small interviews of those players, their background, about their families, their hardwork and everything was presented in a capsule at regular intervals during the entire telecast of the olympics.
Disgusting Fact:
I am unable to refrain from comparing this, with the Indian media. Cricket is the only sport that gets the attention of the media. Other sports doesn't get the due consideration, they deserve. In US too, baseball and american football outshine games like soccer. But, that doesn't mean soccer is left out. Still, soccer is being given the importance. But, in India, situation is poles apart. Each sportsman or sport, instead of competing among themselves,
first should compete against Cricket to gain identity. Competition must be within a sport, not between two different sports. Such is the Cricket's media coverage. It's pathetic, to say the least.
Whose Responsibility ?
Let Cricket be the richest sport in India. Let sachin be worshipped as God. At the same time, other sports also should be respected. Otherwise, no point in crying
"India is not winning much medals in the olympics". Though it is everybody's responsibility for recognizing other sports. Media is the first to be blamed. Nobody needs enlightenment about the power of media. Questions that a common man is afraid to put to the government, can be effortlessly raised by the media. The command and power of media is vast. Alas, it is not being used for virtuous matters.
There is a unwritten rule, that only the news channels like NDTV, IBN, Aaj Tak etc. should be focussed on such things. The other regional channels are pretty content with their ever crying serials and admiring the filmdom and filmstars. Its very shameful. What's wrong in advertising a show like
"For the first time in Indian telecast show, an interview with Saina Nehwal, the new badminton sensation" and captioning the interview with the regional language. Only when you sow, you can reep. Likewise, only when the channels telecast such shows, people will be attracted towards the sport and patronage for that sport will boost.
Advantage India:
When such shows are telecasted, things can only be positive. Saina Nehwal could become an inspiration for a local girl in Madurai. It is simple. If you keep worshipping film stars for 24x7 in the local channels, it is very likely that the local lads will only aspire to be film stars. Day in and day out, they will be dreaming only about films.
What a crime? Instead, if the TV channels, broadcast programs on all sports, it will certainly kindle the sportsman inside them.
Such programs can reinforce the unity in diversity amongst us.
Disheartening Fact:
Our Indian media has a long way to go, to really do meaningful feats that can serve in the development of our country. Current TV channels only motto is to gross money and improve their TRP ratings. Few channels motto is to promote their political party. This should change.
Inspiring Facts:
Last but definitely not the least, congratulations to the following sportsmen on their recent triumph in the year 2009.
Yuki Bhambri wins junior Australian Open
- Gutta and Diju win at Chinese Taipei:
- Saina Nehwal:First Indian to win BWF Super Series
- India won the Nehru Cup football for the second time in a row
- Bronze at World Boxing Championships
- Devvarman became the first Indian to be in the main draw of a Grand Slam singles tournament since Prakash Amritraj in 2002
To summarize, I had to do an internet search to come up with the above list. It's a pity.